In responding to the original message, it’s important to know that I come from a background that includes 20+ years in public relations (agency and corporate) as well as working as a freelance journalist for traditional media.

Now working full-time as a mommy blogger, I’m as serious about this new career as much as I was about the ones I had before it. As a professional mommy blogger, I am building my business — not playing it as a game or passing the time as a hobby.

Similarly focused mommy bloggers — whether newbies or seasoned pros — need to be ever mindful of how we would like to be viewed by consumer brands and public relations agencies: as legitimate business women representing established brands. The realities of how consumer brands and PR agencies see and treat us begins with our own self-images as mommy bloggers. If we act professionally at all times, there will be no reason why the business world should treat mommy bloggers as non-professionals.

Remember, each of us has complete control over how we wish to be individually viewed as a mommy blogger and how we will allow ourselves to be treated by the business world. The choice is yours: do you want to be seen as the doe standing naively in an open field or would you rather be the mother bear who is always on alert to protect her cubs, in this case, our livelihood?

Great to see you at the BlogHer gathering in Pasadena.

This is a great post! I found it via Velveteen Mind, and blogging as a business. It’s helpful and such a healthy way at looking at your brand.