Comments on: Oh, the carnage! http://queenofspainblog.com/2008/11/24/oh-the-carnage/ Tue, 16 Mar 2010 00:00:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: deb http://queenofspainblog.com/2008/11/24/oh-the-carnage/comment-page-1/#comment-64484 deb Tue, 25 Nov 2008 14:31:56 +0000 http://queenofspainblog.com/?p=1264#comment-64484 Do you mean pay attention to the low numbers they cite? The AdAge piece did a horrible job of interpreting the numbers. It is ridiculous to compare online media or even informal online coverage of a topic to a 30-second one-time cable viewing. Online lasts longer, is searchable, and will show up in hits of people who are ACTIVELY looking for information. I agree with you on the relative unimportance of the Motrin debate and of the misdirected mob feel to it, but the merits of the complaint don't negate the leverage used. You've been saying "you have power, use it wisely." AdAge wants us to believe there isn't power here that marketers should listen to because the numbers don't add up to their conventional way of counting eyeballs. Do you mean pay attention to the low numbers they cite? The AdAge piece did a horrible job of interpreting the numbers. It is ridiculous to compare online media or even informal online coverage of a topic to a 30-second one-time cable viewing. Online lasts longer, is searchable, and will show up in hits of people who are ACTIVELY looking for information.

I agree with you on the relative unimportance of the Motrin debate and of the misdirected mob feel to it, but the merits of the complaint don’t negate the leverage used. You’ve been saying “you have power, use it wisely.” AdAge wants us to believe there isn’t power here that marketers should listen to because the numbers don’t add up to their conventional way of counting eyeballs.

]]> By: Marketing Roadmaps » Motrin encapsulated http://queenofspainblog.com/2008/11/24/oh-the-carnage/comment-page-1/#comment-64483 Marketing Roadmaps » Motrin encapsulated Tue, 25 Nov 2008 14:10:00 +0000 http://queenofspainblog.com/?p=1264#comment-64483 [...] has a case study on the Motrin ad flap today (hat tip Queen of Spain) that characterizes Motrin’s decision to pull the babywearing ad as caving to “a vocal [...] [...] has a case study on the Motrin ad flap today (hat tip Queen of Spain) that characterizes Motrin’s decision to pull the babywearing ad as caving to “a vocal [...]

]]> By: Summer http://queenofspainblog.com/2008/11/24/oh-the-carnage/comment-page-1/#comment-64480 Summer Tue, 25 Nov 2008 04:57:02 +0000 http://queenofspainblog.com/?p=1264#comment-64480 That video is disturbing. Of the things to be thankful for, Palin is not it. That video is disturbing. Of the things to be thankful for, Palin is not it.

]]> By: 9to5to9 http://queenofspainblog.com/2008/11/24/oh-the-carnage/comment-page-1/#comment-64479 9to5to9 Mon, 24 Nov 2008 19:42:52 +0000 http://queenofspainblog.com/?p=1264#comment-64479 And to think I wrote last week the waitressing couldn't be outsourced. I think that video is a sign that I should quit thinking. And to think I wrote last week the waitressing couldn’t be outsourced. I think that video is a sign that I should quit thinking.

]]>