Goodnight

I feel the need to do this. So just let me.

I’m on day 7 in the hospital. This time I have CDiff, fluid in both lungs, an infection of the blood, and paralyzing gastroparesis making eating impossible.

Eating has actually been impossible for several months now. Getting worse and worse as time went on. The doctor had a nurse coming over to give me hydration via my port. Which turned into months of me not eating and only living off the IV in my living room. I’d sleep a lot. I’d pick up the kids, take them where they needed to go. Get some sort of dinner on the table. And fall back on the couch exhausted. When you don’t eat it takes everything in you to just shower.

For some of this time I was on steroids. For the second half of the IV, couch, IV, couch life I was finally weened off the steroids and the weight has begun to drop off. All those years of steroids coming off in a few weeks’ time. I’m down to almost a normal weight for me. A heavy normal, for sure. But it’s still falling off and I can’t imagine it will be long before I’m looking like myself again.

That is if I get much further.

There has been an ominous feeling about this illness and this bout, in particular, looming. I came to the hospital knowing my stomach was bad and the CDiff was probably causing it and finding out my lungs are bad and my blood is sick. Nothing about this stay feels hopeful.

Even the procedure I will have in the morning isn’t hopeful. It’s a stop gap to get some nutrition in my body. I’ll be getting a tube in my stomach so I can be fed like an invalid. My stomach isn’t working and we don’t expect it to work anytime soon. So this is the next step in keeping my organs going.

I’m not feeling good about going under in the morning. And for all of these reasons and more I want you all to know I love you. Yup, even you, reading this because you heard something happened and you wanted to see what I had to say.

Take care of my babies. Take care of my husband. They will need it. Keep my family in your thoughts but more important make sure they are all doing what they should be doing. Aaron needs to be rocking out and making the pretty pictures on the big screen. Jack needs to be inventing and finding himself during this confusing time. He’s a mamma’s boy. Remind him to dream big and flamboyantly. To his embarrassment. Because it’s what I would do. Make sure Hala keeps her strength but allows herself to break down. She doesn’t have to be so strong. She knows who she is, like I did at that age, and she’s sure of herself. Remind her. They are the loves of my life and I will haunt them forever to be there. I refuse to miss a thing.

Make my Mom travel and my Dad be the Gramps he needs to be. Make Ronnie change diapers and not wiggle out of it. And when he gets to that Dad point scratching his head, tell him I told him so.

Wrap my friends in words. The ones I was close to. The ones I wanted to be close to. The ones I spent more time with in digital form. The old friends I still think about and love and the new friends I’ve welcomed into the fold. Be bold in your words and in your life. Don’t be afraid to debate that Republican and stand up for those who need it more than you.

To those I pissed off with my words I don’t take a single one back, and you love me for it. To those I inspired with my words know that was an accident but I’ll take it.

I’m so tired of being sick. I’m so tired of living this half life where people take care of me and I try and fail to take care of a household. I hope what is there is memories of love and snuggles and fierce independence.

I’m sure this will pass and I’ll float on to the next half life in this illness. Fighting. God, I’m always fighting. I’m so tired.

Fight for me and mine now. Get Erin angry and move a mountain. I’ve moved plenty. Now it’s your turn.

xoxoxoxox

Assignment #3: Chipotle Social

Look anywhere today and you can’t shake a stick without hitting a company on social media. It has become part of the corporate normal if you want to do business in today’s day and age.

One of the most revered brands “doing” social is Chipotle Mexican Grill who tells me via Twitter they’ve been on the ‘big’ platforms since 2009:

Just before chatting with me the Chipotle account was using the platform, where they have 760,0000 followers, to spread their humor and engage with customers:

Chipotle can also, as they told us via twitter, be found on Facebook and various other platforms. If you take a look at their Facebook page you can see their many millions of ‘friends’ not to mention advertisement for their latest ‘bowls’ and engagement with fans.

Over on Instagram, Chipotle’s account has 312,000 followers and bright, bold photos of their food. The photos also have comments from customers and engagement with staff.

With over 37-thousand people subscribed to their youtube channel you can check out the latest in the Chipotle kitchen or simply watch the food be made.

If you’re looking for mentions of Chipotle, you can find them all over social media. Even the popular FailBlog has a tag dedicated to the chain.

You can also check out their corporate blog for the more official word. You can find food pairings and contests, among other things.

“Whether you want to sample some of the best craft brews in the city or treat your palate with top quality sustainable wines, we’ve got you covered.

Available only at our Minneapolis Cultivate Festival, be sure to try the Cultivate Farmhouse Ale by Surly Brewing.”

Chipotle has become well known for it’s social media presence and engagement, earning it a mention in Mashable for “Cultivating a Better World:”

“Specifically, Chipotle wants people to start considering where their food comes from. The company supports family farms over industrial farm factories and makes it a point to source ingredients from local farms that exhibit positive behaviors toward animals and the environment. From Facebook to Twitter to YouTube, Chipotle’s social media activity remains fiercely loyal to this ethos.”

However their social hasn’t been all roses and accolades. In March of 2016 the chain lost a suit in which they fired an employee for making a disparaging remark about the company. According to ABC News a judge stated that Chipotle’s social media policy violated labor laws and ordered the restaurant chain to post signs explaining that these policies, as well as some others, were illegal. Chipotle was also ordered to rehire the fired employee.

According to a 2011 Nation’s Restaurant News study, it was found that Chipotle responds to 83% of Facebook posts — more than any other quick-service restaurant. Almost 90% of the company’s activity on Twitter is responding to customers through @-mentions.

As reported in the Mashable article: Structurally, Chipotle employs a three-person social media team to staff its main platforms: Rusty Partch, Myra Ryder and (Joe) Stupp. On Twitter and Facebook, each team member signs his or her name at the end of a tweet/post, allowing community members to get to know the different voices on the team in a personal way. “It’s more interesting for us and for customers to get to know individuals,” says Stupp. “Rusty doesn’t have the same voice as me — and I don’t want him to.”

Blazing the way in brand to consumer social media engagement, Chipotle Mexican Grill is a great example of how some companies are leading the way in this brave, new, digital world.