Something very important in the online world took place recently- and this guy, and this guy, and this guy, and this guy, and even this guy all missed it.
It had nothing to do with the election (half of you just sighed and said ‘thank gawd’) and it had nothing to do with my kids (the other half just sighed and said ‘thank gawd’). It also had nothing to do with Google or Yahoo or anyone who may even come close to ever landing on ValleyWag.
So what is this all important event that should have the web world buzzing?
I know, doesn’t seem like a big deal at all-does it?
Let me explain- Sarah started plurking and *I* was not the one who showed her Plurk. More importantly, Sarah saw a bit of buzz and checked it out on her own.
If you are still confused, let me break it down for you:
Sarah is a mommyblogger who once said to me ‘What the hell is Twitter and what the Fuck is an Utterz?’
Sarah is a friend, a fellow community member, who got into this whole ball of social media and tech as a hobby.
A hobby.
As in- starting writing about her kids for fun and to meet other moms.
Sarah does not code, Sarah does not care about scalability. Sarah could give a shit who any of you tech people are-unless you also have twins or want to talk about football or beer.
Sarah blogs to talk with her friends and make a few extra dollars here and there. Sarah is also going to probably kill me for using her as an example, but I shall buy her many drinks at BlogHer and it will all be ok.
Sarah is now an early adopter.
Sarah is out-plurking me.
Sarah and I are officially geeks who know very little geek stuff.
I couldn’t even install a wordpress plugin today, and Sarah needed my help locating where the graphic for her header is housed (after much searching we found it on an old Photobucket account, in case you were wondering).
Sarah now says things like: “What did I ever do before iPhones and Twitter? Oh right. I used to read.” And: “@trollbaby I’m still waiting for someone to pitch me a Kindle.”
Please note how she said ‘pitch.’
Cough.
Over 36.2 million women are writing and reading blogs on a weekly basis. The latest spin is some “believe blogging is now officially mainstream among women.”
Which leads me back to Sarah, and the idea that if blogging is mainstream for her…what is off-the-beaten path? Women have already upped their video site usage. Isn’t video where everyone is wetting their pants currently?
Keep in mind Sarah is one of my ‘dragging-her-kicking-and-screaming-to-Twitter’ late-adopter community members.
I don’t know how else to say this but, batten down the hatches boys.
If the nontechy Mommybloggers and other women bloggers are early adopting the latest betas and talking Friend Feed over playdates, you might want to make room at the lunch tables.
You might also want to think twice about the booth babes for next year.
Oh, and just one more word of advice…and I know some of you have already gotten a taste from me…but please consider leaving the usual BS back in Silicon Valley as we join the party.
I might mix it up with you for fun in a nice twitter or blog fight- but these women won’t. They are much more stealth and a lot less ego-driven.
They will just organize and hit you where it hurts…no, not your nuts (that’s my job)…they go straight for the wallet. All those advertisers you love and court and get all monetize-erect over? Uh-huh, as I said batten down the hatches boys.
“Today, women make 83 percent of all consumer purchases – everything from breakfast cereal to big-ticket items like cars and personal computers – for themselves and for their families.”
Sarah is the canary in the coal mine.
