They keep talking about it.
How to do it.
When to do it.
Who should do it.
If they are doing it right.
I’m going to make this very simple.
I’m not going to mince words.
I am not going to say this again:
Much like in blogging, content is king (or queen). If your content sucks, no one will read you. If the product or service you are pitching me sucks, I’m not talking about it.
Be personal in your approach, be generous with the free shit, even be my friend.
But if the product you are hocking blows-I’m either making fun of it or I am ignoring it.
Even the expensive free stuff won’t help you (see: Johnson and Johnson Camp Baby) and even the continued effort to ‘be my friend’ won’t save you if you
a)suck
or
b)have a sucky product
or
c)try and take me for a sucker with your sucky product and fake friendship.
Let it be known here and now: I am not stupid. Please stop assuming I am.
This is not rocket science. It really is not. I have no idea why this is a huge deal in your life. I have no idea why you keep going over this again and again and again.
Debate for hours on end which is the right way to do it. Debate for months on end if PR needs to change.
I don’t really fucking care.
Successful pitches for ME have done it MY way, not yours and their product or service was actually WORTH talking about.
I may not have the same rules as the blog next door.
I may not even stick to my own rules all the time.
Not fair? Too fucking bad. I am not a traditional business. I am a blogger. I am a blogger with an opinion who knows her mouth and her ‘reach’ and her voice is valuable.
YOU taught me that.
Sucker.
So send me your press releases and send me your products and stick to the old way or stick to the new way.
I don’t really fucking care.
If you suck, I’m not talking about you.
THE END.
*if you continue to need reference on how to do it right, see ‘The Business of Mommyblogging’ or go back to school, because obviously this is all way too complicated for you. Maybe you should think about selling cars instead. Perhaps a nice career in dentistry. Or you really might like working as my bitch. I have an opening if you want to apply.
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